Services

Ethnography, Executive Interviewing and Moderating

With over 20 years in consumer insights and brand management, I bring knowledge and experience to every new project.

My experience in ethnography, IDI's, focus groups, USX, HUT and ideation span the spectrum.  Over the course of my career I have worked in automotive, packaged goods, entertainment, finance, healthcare and travel.

Screener and Discussion Guide Development

20+ years of qualitative research and thousands of screeners later, I am able to help you create a screener that succinctly provides you the respondents you need for a productive group.

Project Management

 My goal is to take away your stress. I am able to manage the recruit, help with product purchase, manage multiple locations and quotas, track product testing and develop protocol as needed.

I manage the entire process for all your locations being recruited so you are able to relax and know that I have your back.